Julie Vargas leads the North American Identification Solutions team for the food and logistics sector, where RFID is building new capabilities for supply-chain traceability, inventory optimization and convenience retail. Her team drives accelerated market adoption and integrated, scale manufacturing for automation and identification solutions across logistics, food service, grocery and supply chains worldwide.
Julie joined Avery Dennison in 2011 and has spent the last decade at the intersection of digital and physical retail. As Director of Digital Solutions, she led brand and retail partnerships in on-product innovation and helped shape the vision for the “Internet of Clothing”. During her tenure at Avery Dennison, Julie has also partnered with apparel and footwear retailers and brands to implement innovative RFID strategies. Prior to joining Avery Dennison, Julie led product and business development for interactive RFID experiences in Latin America and was a senior analyst at Coach, where she helped launch the buy online/pickup in-store program.
Julie has shared her expertise at global events, including SXSW, the Economist Feeding the Future, Fast Company Innovation Festival, Greenbiz VERGE, the GS1 Digital Convergence Forum, PI Apparel, RFID Journal, the Internet of Things Summit and Summit Latin America. She holds a BA from the University of North Carolina at Chapel Hill.