Maxi Peralta Jr.

Assistant Vice President and Head International Franchising and Business Development

Jollibee Foods Corporation

Mr. Peralta has over 18 years of Quick Service Restaurant experience. Managed high performing regional business units in Singapore and Brunei.

Lead Jollibee’s franchise development in Italy, UK, Macau, Malaysia and Guam. A strategic thinker possessing excellent Franchising, Business Development, Operations and Marketing skills.

Presently the International Franchising and Business Development Head of Jollibee Foods Corp. (JFC)  for Europe, Middle East, Asia and Australia.  Concurrently the Regional Market Head for Chowking Middle East. Chowking is  one of JFC’s  brands which operates in UAE, Saudi Arabia, Kuwait, Qatar and Oman. 


  • Management Development Program- Asian Institute of Management (AIM)
  • Leadership Development Program – University of Asia and the Pacific (UA&P) and South East Asia Business Studies Executive Education
  • Bachelor of Science in Commerce Major in Business Management in De La Salle University, Manila Philippines                             
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