Carlos A. Herrera Cuellar

Chief Economist – Coca-Cola North America

The Coca-Cola Company

Carlos Herrera is Chief Economist for Coca-Cola North America.  The main thrust of his work is to increase the visibility of ‘what’s to come’ through a deeper understanding of the Foodservice industry from an economic perspective.  His forecasts are a key input to the development of strategic and operational plans.  Carlos regularly shares his insights on the impact of the economy on consumers and the restaurant industry with the executive leadership, boards of directors, and franchisees of foodservice companies around the world.  He has spent the last 29 years at Coca-Cola North America serving in various capacities in Operations, Finance, Marketing, and Strategic Planning.  Prior to that, Carlos worked for 8 years at Federal Express and holds a Master’s Degree in Industrial and Systems Engineering from Georgia Tech.  He is a member of the board of the National Association for Business Economics, the National Business Economists Issues Council and the Harvard Industry Economists Discussion Group.

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